Welcome to SenseMapping
The most productive fun you’ll ever have discovering fully human innovation opportunities for your company.
SenseMapping is your guide to designing an intentional and engaging experience with your company and your customers.
Making your brand and experience strategy come to life in remarkable ways.
The human neocortex has given us an amazing capacity to think – and think abstractly. Along the way, we have lost some of our powers of perception – and our connections to the tangible world around us. Why is it that brands and organizations have not been focused on the full range of human senses? To engage with people as fully human?
The world is increasingly abstract. The opportunity to engage with people on a fully human level is urgent in a world that commands attention on a flat, increasingly mediated level. Companies and advertisers have been trying to change minds and influence behaviors by affecting thinking and emotions. We have forgotten that all knowledge and wisdom arrives through our senses.
SenseMapping is acknowledging and learning we have the power to deepen experience. Embracing the ability to pave paths full of meaning and belonging.